Your logo. It's not your brand, and it's not your identity. Logo design, identity design and branding play different roles, that together, form a perceived image for your business or product. Your logo identifies your business in its simplest form via the use of a mark or icon.
Our job is to make yours memorable.
Your brand is so much more than just a logo. It’s your company identifier – almost like your personal signature. It represents everything your organization offers and stands for, encompassing the entire experience a customer has with your product/service – and your organization.
It is essential for companies to create experiences with, and around, their brand. Consumers are searching for quality experiences that not only make them feel good, but connect them to each other and the world around them.
How will your brand make a statement in a world full of over-communication and social media chaos? Let us help guide you through the clutter.
Information architecture, data visualization, information design - in a word Infographics. Simple, ways of sharing and creating ideas that inspire and inform.
A good infographic can engage an audience, explain the relationships in the data you are presenting and are useful for content author and audience alike to provide a clear, accurate picture of the information.
Great packaging design begins by thinking outside of the "box". It's that special something that makes you pick the product off the shelf. Most likely it was the packaging design—the color, form, graphics, and typography—that made the difference
Packaging design makes brands tangible to consumers, making an emotional connection and influencing the decision to engage.
Experiential marketing lets customers engage and interact with brands, products, and services in sensory ways that provide the icing on the cake of information. These personal experiences help people connect with your brand and make intelligent and informed purchasing decisions.
Success lies in engaging people on an emotional level. And it’s our job to create events, experiences and environments where this can occur – be it a business meeting, a sports pavilion or a mobile product launch.
The act of people, all engaged in essentially the same task: "plugging things in." That's right, they plug our ideas into our audiences' lives. We build the technology, finding the right vehicle or partner we need to bring an idea from concept to reality—an experience you'll interact with on your tablet, smartphone, home page, or even on the occasional pizza box.
Putting ideas in front of people in unique ways is just what we do.
Using strategy, smart creative and our love of sports we tackled the challenge of creating 3 campaigns for 3 unique brands being considered for the new Amway Sport Nutrition line of products. The XS campaign is fun, edgy and right on target for the U35 audience.
2013 was a challenging year for Spartan Motors. But instead of giving up, Spartan Motors is moving forward with the resolution to come out even stronger in 2014. This annual report was designed as a gate-fold with a pocket on the back and multi-tasks as a corporate promotional brochure.
It’s a fact that obesity is a major problem globally. This infographic was developed to help the Amway ABO sales force create and sustain conversations around the topic of obesity. With less words and more impactful graphics for a global audience, it highlights why BodyKey is part of the solution.
These custom guitar picks were part of a larger promotion rewarding Amway employees for being Rock Stars at work. Selected employees were presented with custom gold records bearing their name, iPod shuffles and an iTunes gift card to keep them rocking on – oh and they officially become part of the Rock Star Hall of Fame – photo and all.
We were tasked with creating ad templates that worked for a variety of Sam’s Club Simply Right products. From treating heartburn to seasonal allergies, these fun, out-of-the-box approaches to everyday medications hit the target across a multitude of product lines, all while maintaining brand identity.
The XPS wings were designed as an addition to existing Stryker cots. These little miracle workers help prevent injury to providers while transporting larger patients. This complete launch includes an awesome video that we’d be happy to share. The sales force was beyond pleased and continues to convey that the materials created for XPS are the best they
have ever had to work with.
This PR Event was part of Super Bowl Week. Media were invited to come “Shake It Up” with 3 NFL players at a breakfast event held in NYC. We got out our playbook and created communication pieces that highlighted the fun and excitement of the Super Bowl and the features and benefits
of the product line, Body Key. A layered ink printing process was used to give the playbook the
look and feel of an actual football.
Most office furniture just sits there, but not JRB – it truly is innovation in motion. This corporate overview piece tells the consumer of how office furniture that moves isn’t just better, it’s actually better for your overall health. Who knew, office furniture could be good for you? This Z-fold piece included a full corporate overview and information on their product lines on one side, while showing the current product range on the back.
Too often you go to corporate networking events and all you get is a handful of business cards – and you lose time you can’t get back. ACG makes a promise to not waste your most valuable asset – time. We brought that promise to life in this boxed and personally delivered self-mailer.
So who doesn’t like a little surprise around the holidays? LE&A takes the excitement a step further with 15 days of giving behind each window. A great exercise in alignment, die cutting, folding, gluing and branding.
It’s important to eat a rainbow of color every day – and it’s fun to lean how from a famous celebrity chef – Rick Bayless. This NYC event was designed to inform media and health bloggers about the benefits of a healthy, colorful diet and how Nutrilite products can help fill the gap. Invites were sent in delightful, reusable lunch bags, while event materials took on a fresh market feel through signage, thank you notes, and an event book, complete with a carrot shaped thumb drive holding an interactive menu and all of the event assets.